formats


Mobile Fusion contains useful information about the fundamental change in our behavior towards our most personal device-the mobile device and how businesses can use it to keep old customers and get new ones. It is full of tips, and techniques for how to set up and run successful mobile marketing campaigns.
This book will help readers understand the journey that mobile technology has taken thus far and the fundamental change in behavior of today’s’ consumers. Readers will also learn how to apply mobile advertising strategies for business, set up marketing online, online advertising, mobile web, Google SEO, apps, mobile paid ads, implement Google places for local business marketing,incorporate QR Codes into their campaigns, develop mobile presence through mobile websites and mobile apps, and much more.
Here are some of the topics covered in Mobile Fusion:
• Getting started with mobile marketing
• Understanding the impact of mobile advertising for your business
• Understanding the implementation of mobile advertising strategies
• Taking full advantage of the mobile convergence and the mobile web
• Leveraging mobile advertising, promotion, and location-based marketing
• Building online marketing
• Performing search engine optimization for local business marketing for Google place, etc
• Building effective mobile SMS campaigns with a layered approach
• Integrating online marketing and offline mobile marketing
•Use location-based marketing to get new customers and keep existing ones
•Use mobile marketing to improve brand loyalty
Use web marketing effectively to position yourself for the 21th century